Our Story


The Improvement Artist was born out of a shared passion for self-improvement and a desire to make a positive impact on people’s lives. In the midst of a challenging time during the lockdown, when mental health was at a low for everyone, two close friends—Mark and Joe came together with a vision to create something that would uplift spirits and inspire personal growth. Thus, Cards Beyond Comfort was born, almost accidentally but with a purpose that would shape the future of our brand.

Both Mark and Joe shared a deep fascination with self-improvement. Both Mark and Joe were captivated by self-help books, driven by the idea of taking control of one’s own personal growth and becoming the best version of oneself. 

Having experienced struggles with mental health, particularly anxiety, this journey of self-improvement provided solace and enlightenment for both of them. Through self-help materials, they were introduced to powerful concepts like goal setting, meditation, journaling, purpose, motivation, and much more. The various techniques and practices they discovered became integral parts of their lives. They were passionate about sharing these transformative ideas in a way that was accessible, engaging, and enjoyable, catering to those who might not resonate with traditional self-improvement methods. The Improvement Artist was their answer to turning self-improvement into something cool, innovative, and easily accessible for all.


Our vision for the brand is ambitious yet deeply rooted in our genuine desire to make a difference. We aspire to become one of the world’s leading hubs for self-improvement resources, continually expanding our creative endeavors and developing unique products that benefit individuals from all walks of life. We do not promise miracles or quick fixes, but rather provide stepping stones and small investments that guarantee lasting change and impact. Our mission is to empower individuals to take control of their lives, shift their mindset patterns, and realise the infinite possibilities that lie within them.

At The Improvement Artist, we are driven by a passion for motivating others and helping them see the bigger picture in life. We firmly believe that with the right mindset and dedication, anything is possible. Mark and Joe are dedicated to sharing the message of self-improvement with everyone, serving as sources of inspiration and guidance on their personal growth journeys.

Join us in embracing the transformative power of self-improvement and start becoming the best version of yourself today.

Brand Moments

Check out some of our memories and significant brand moments along our journey as The Improvement Artist.

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Start your journey today to a better, improved version of yourself