Our website address is: https://www.theimprovementartist.com

Privacy Policy

1. Who We Are

The Improvement Artist Ltd (“we”, “our”, “us”) provides coaching services, digital products, and personal development resources through our website and related platforms. We are the data controller responsible for your personal data under this policy.

2. What Data We Collect

We collect and process the following categories of personal data:

1. Website Usage

• IP address
• Browser type and version
• Device type
• Cookies and usage data (via Google Analytics or similar)

1. Opt-ins and Lead Magnets

• Name
• Email address
• Interests or responses provided through forms
• Source of sign-up (e.g. Facebook ad, landing page)

1. Coaching Clients

• Name and contact details
• Payment and billing information
• Coaching goals, background, and progress (where shared voluntarily)
• Session notes and communications (e.g., via email)

1. Purchases and Payments

• Transaction history
• Product(s) or service(s) purchased
• Email address used for delivery
• Third-party processor information (Stripe, PayPal, Apple Pay, Google Pay)

1. Communication Data

• Email correspondence
• Survey responses
• Feedback/testimonials (if provided)

3. How We Use Your Data

We collect and process your personal data for the following purposes:

• To deliver our coaching services and digital products
• To process and fulfil orders and payments
• To provide customer support and respond to inquiries
• To send free resources or lead magnets you’ve requested
• To follow up with marketing emails (if you’ve opted in)
• To improve our website, services, and content
• To meet legal or financial record-keeping obligations

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Consent: for email marketing and lead magnet delivery
• Contract: to fulfil our agreement with coaching clients or product purchasers
• Legal obligation: to retain records for tax or regulatory reasons
• Legitimate interest: to operate and improve our business and offer relevant services

5. How We Store and Protect Your Data

Your data is stored securely using:

• Password-protected systems (Google Workspace, Stripe, Paypal, Apple Pay, Google Pay, Mailchimp )
• Secure cloud storage for notes and documents
• Encrypted third-party platforms for payments and CRM (where applicable)

We only keep personal data as long as necessary to fulfil its purpose or comply with legal requirements.

6. Sharing Your Data

We do not sell or rent your personal data.
We may share data with trusted third parties who assist in operating our business, such as:

• Payment processors (e.g. Stripe, PayPal, Apple Pay, Google Pay)
• Email marketing platforms (Mailchimp)
• Analytics, marketing services ( Google Analytics, Meta pixel, Meta Ads)
• Legal or financial advisors (if required for compliance)

All third-party processors comply with GDPR and provide data protection commitments.

7. Your Rights Under GDPR

You have the following rights:

• Access: You can request access to the personal data we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete data.
• Erasure: You can request we delete your data, where lawful to do so.
• Withdraw consent: You can unsubscribe from marketing at any time.
• Restrict processing: You can request limitations on how your data is used.
• Data portability: You can ask for your data in a commonly used format.
• Complain: You can lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been misused.

To exercise your rights, email us at support@theimprovementartist.com.

8. Cookies

We use cookies to enhance your browsing experience and gather analytics. You can manage or disable cookies in your browser settings. See our separate Cookie Policy below.

9. Email Marketing and Opt-Out

If you opt in to receive emails, you may receive updates, offers, or content related to our coaching and products. You can unsubscribe anytime using the link at the bottom of every email, or by contacting us directly.

10. Data Retention

We retain:

• Coaching data and session notes for up to 24 months after final contact
• Purchase and payment records for up to 7 years (for tax/legal reasons)
• Email list data until you unsubscribe or request deletion

11. Children’s Privacy

We do not knowingly collect personal data from individuals under 18. If you are a parent or guardian and believe your child has provided personal data, please contact us and we will remove it promptly.

12. Changes to This Policy

We may update this policy from time to time. When we do, we’ll revise the “last updated” date above and notify subscribers if the changes are significant.

13. Contact Us

To ask questions or exercise your GDPR rights, contact us at:
📧 support@theimprovementartist.com